After successfully managing Romanian-Canadian multi awarded producer / songwriter Ovi , Heidi Van Roon founded Blitz&Bloom, a record label focused on pop artists who use world musical elements blended in their music. The first artist signed was singer-songwriter and TV hostess Mozhdah Jamalzadah who was the first Afghan-Canadian artist to perform for president Obama at the White House.
Last year two more artists have been added to the record labels rooster: Absolute (Canadian-Lebaneese Hip Hop Artist) and Magnets (EDM ethnic producer – artist duo)